School of Management Studies
Union Christian College, Alwaye, India
Affiliated to Mahatma Gandhi University, Kottayam, India & Approved by All India Council for Technical Education (AICTE), New Delhi,India
Affiliated to Mahatma Gandhi University, Kottayam, India & Approved by All India Council for Technical Education (AICTE), New Delhi,India
Books Published: “Fundamentals of Managerial Economics”, “Marketing Research”, “Services
Marketing”
Specialization: Marketing Management, Managerial Economics, Business Analytics, Research
Methodology, Product and Brand Management, Integrated Marketing Communication, Consumer
Behaviour.
